One exception we found was for Spanish-speaking and African-American radios. Several personal injury businesses have had tremendous success generating leads through radio ads on radio stations that cater to these audiences. 8. Television and radio advertising Sustained television and radio advertising for a law firm can pay dividends over time. Like outdoor advertising, it can be effective in creating a mental association between a law firm and a specific type of case. The key to effective television and radio advertising for your law firm is clarity and consistency . Your law firm's message needs to be clear and consistent in order to position itself in the mind of a consumer.
Like outdoor advertising, television and radio are not ideal direct marketing channels. Don't expect to play a commercial on the radio and start getting inundated with calls (although I've seen exceptions to this rule on Spanish-language and "urban" radio stations). Typically, the Industry Email List goal of television and radio advertising is to get clients to think of the law firm first when they realize they need legal assistance. Generally, the goal is not to convince someone to “call now” because there is someone they want to sue. Sticking to the Fundamentals of Legal Marketing Leads to Success Ultimately, what about advertising online, offline or both, the key to successful legal marketing strategies is to stick to the basics.
If you decide to leverage a direct response strategy, you'll likely consider some sort of combination of PPC advertising and Facebook ads, while possibly doing direct mail for certain areas of law. If you decide to leverage a branding strategy, you'll likely focus on offline advertising like radio, billboards, and TV. The key is to understand what each medium excels at and strategize accordingly. With this knowledge, you can meet media buyers or a law firm marketing company that can help you execute your strategy.